Do you ever look at other changemakers generating tons of buzz, raising all the resources, and driving intergenerational change and think ... WOW!
Do you ever look at other changemakers generating tons of buzz, raising all the resources, and driving intergenerational change and think ... WOW!
Can I do that too?
If you've been chugging away at your mission, I know how frustrating it is to feel invisible. The solution is strategic thought leadership content that positions you as an approachable authority.
ready to make waves?
these services are currently only available to VIP day alumni
write for me!
Imagine attracting the right board members, investors, and champions to move your movement forward in a way that feels serendipitous. Getting inquiries from reporters, podcast hosts, and influencers wanting to interview you on the cause you have made your calling. Not worrying about where the next influx of resources will come from, because your growing audience is fully committed to your mission and the solutions you provide.
Most importantly, seeing the big vision you have envisioned in the world come to life.
What's Thought Leadership all about?
Ready to stand out as you stand up for your mission?
Let's break through these barriers and make shift happen.
Let's break through barriers and make shift happen.
1.
2.
3.
do any of these sound familiar?
I once ghostwrote a well-read column for our nonprofit's Executive Director. It took up precious time that could have been spent wearing any number of hats, yet after about three months …
People approached her at conferences, asking questions about her unique ideas and how to replicate them. Reporters came out of the woodwork to interview her as a subject matter expert. It was like magic.
Eventually I became an Executive Director. The strategy and schedule piece I had down by this point. But as a thirty-something woman of color, transforming my self-limiting beliefs about being the "face" of our organization turned out to be the real work.
Listen, I've been there and experienced the same thing.
It was only through realizing our work doesn't speak for itself and that being in the spotlight reflects light back onto our mission, that I learned to rise above "imposter syndrome" to make shift happen.
did that feel like a personal attack?
You need a thought partner and ghostwriter to get those pearls of wisdom out of your head and in front of your growing audience. Let's get your ideas published consistently and strategically to amplify your influence and attract a community ready to support your work.
It’s a disservice to the community you serve to stay a “best-kept secret”. Who better than you? After all, we are the ones we've been waiting for.
let us write, so you can lead
Ghostwritten Thought Leadership Content
LinkedIn has over 750 million active users and 12% of US users visit the site DAILY. Yet, less than 3% of users actually post content. LinkedIn is both unsaturated AND a trusted platform to stay top-of-mind with an audience who can help you drive change and raise revenue.
Usually 150 - 300 words/post; minimum of 4 posts monthly.
Depending on your strategy and goals, these may include op-eds, a Medium series, guest blogs, or columns for an industry publication.
This isn't like dictating your thoughts to a VA or coordinator. As a previous nonprofit executive and movement maker, I can help you organize, clarify, and add to your ideas for maximum impact.
Usually 400 - 800 words/piece; minimum of 1 piece monthly.
How do you want to show up?
LinkedIn Content
Thoughtful Articles
option one
option two
You have so much valuable wisdom that folx would pay for. Give it away for free in a lead magnet to attract your ideal audience member and get their email address. This value-rich piece (white paper, eBook, checklist ...) positions you as an authority.
Then, back it up with a welcome sequence: an automated email series that nurtures your new friend into a fan.
Lead Magnet + Welcome Sequence
option four
We LOVE social media, but email marketing is still the most effective channel. You own your list and don't rely on an algorithm to connect with your audience.
Sharing your wisdom and unique expertise via email will nurture your list and further build trust over time.
Minimum of 1 email monthly, but weekly is recommended.
Email Newsletters
option three
LET'S BREAK it DOWN
Storytelling Package
option five
When we hear a really good story, it's no longer just words on a page or sound waves in the air. Instead, we are right there in the story with the main character. In this case, that's you!
You've been invited to speak on panels and podcasts but your story is 'blurry.' You need a cleaned up Bio, Elevator Pitch, and Signature Story. Easier said than done - you're way too close to your story to verbalize its value. We can help.
You may need a podcast script, speech for your big industry event or virtual gala, a refresh of your website content or maybe even your Wikipedia page.
If it has to do with positioning you as a thought leader and the written word, we're all about it. Think of us as your 'pen for hire.'
What do you need?
option six
Consistently attract resources (time, talent, and treasure) instead of worrying about where support will come from.
How does this sound?
Fill your inbox with dream allies that make your heart happy (and help you fulfill your vision.)
01
02
the results you're going to get:
Continuously get discovered by new followers who become fans - creating a MOVEMENT.
03
Dismantle imposter syndrome, amplify your voice, and become known as the expert in your niche.
04
Offload writing from your schedule to prioritize leadership and make shift happen.
05
let's talk
"This was way more than just learning visibility strategies. Tania led me through a soul searching journey to reprogram my subconscious ways of playing safe. I learned how to engage supporters authentically (without ever feeling like I was ‘salesy’ or premeditated)."
Cat Richards
nonprofit director of operations
"I’ve struggled with self-confidence and ownership of my expertise. This workshop has helped me reframe what being a leader means and that my lived experiences are an invaluable part of my perspective as an expert.
Alexis Llamas
youth worker
real results
"I have TWO assistants but still struggle with an overpacked calendar and overwhelm.
As I launched my first book, Tania gave me the steps to clarify my message and get it in front of the right people (clinicians). Ultimately, more clinicians really hearing what I have to say helps the LGBTQ community get sober ... and that's what it's all about for me."
Kristina Padilla
Author and Educator
Yes, It Really Works
"I knew I could help girls heal from bullying, yet I kept asking myself 'what makes me qualified?'
This work changed my perspective as I practiced taking up space, even when I was nervous. As I learned to share my story, I realized my lived experiences make me perfectly qualified to do this work and to help girls in the situation I healed from myself."
Andi Long
nonprofit founder
"Tania gets you to really think because she asks questions you've never asked yourself before.
If you're willing to be vulnerable, Tania will guide you to your innate superpower and help you create a big vision and mission for your personal and professional journey."
Susan Kenny
fundraiser and human connector
LinkedIn can be the cover of your thought leadership story.
The world benefits from you becoming more discoverable by your target audience on LinkedIn, our favorite platform for thought leadership.
Try these prompts as a starting place. If you're not finding the time to write and hit post, we have a solution.
14 LinkedIn Content Prompts
get your guide
14 LinkedIn Content Prompts
Bonus!
"When you're in your lane, there's no traffic."
— ava duvernay
Frequently Asked Questions
What is thought leadership personal branding?
It's a strategy which showcases your expertise (especially lived experience) and positions you as the trusted voice to your target audience.
I'm introverted and unsure I'm a leader ... should we work together?
Do you have a story that could help someone else? Is there a big problem in the world that you try to fix? If so, you are a leader. This program will help you amplify your reach and help more people (from the comfort of your own home.)
Every dollar is critical. Why should I spend my money on this?
Growing your brand is an investment. If more people in your target audience knew, trusted, and liked you ... how would life be different? Would you attract resources and revenue in excess of this initial investment? If you're willing to do the work, you will.
How much does this cost?
It's highly variable based on your needs. We'll create a package that matches your goals. Sliding fee scale is available for nonprofit leaders with org budgets below $800k or entrepreneurs with revenue below $100k.
How long will it take to get traction?
Sometimes quickly, sometimes slowly. But it will always work if you work for it. You are building a trusting relationship with an audience and trust takes time.
Engaging in an intentional thought leadership strategy generates momentum. You begin to attract opportunities to speak, write, or be heard instead of wrestling for visibility.
After three months, you will be significantly more visible (and comfortable being seen) than you are now - by the RIGHT audience.
I'm Tania, your new cheerleader and confidante.
Let's give your work the platform it deserves. I consult with a hybrid approach, guiding thought leadership personal branding with support to dismantle "imposter syndrome."
hey there!
I completely understand. Every dollar invested in your work is vital. Reach out and share what's going on. We're here to help.
Still on the fence?
